Glossary of Web Terms

Affiliate marketing - an advertising system in which the affiliate merchant rewards the affiliate partner for every sale and/or visitor.

AJAX - an acronym for Asynchronous JavaScript and XML, a web development technique for creating interactive web applications.

Blog or weblog - A blog is generally a journal or newsletter which is updated frequently. Blogs are easily updated and may allow comments from readers.

Bounce rate - The percentage of visitors who enter and exit the same page without visiting other pages on the same site.

CSS - short for Cascading Style Sheets. CSS gives web developers more control over how web elements are displayed.

DHTML or Dynamic HTML. - generally takes advantage of CSS and JavaScript to create web applications or menus.

Google AdSense - AdSense is a diverse publisher program which uses the page’s content to decide which ads will be displayed. Google has expanded the publisher program to allow publishers to select referrals which do not need to be contextually related.

HTML (Hypertext Markup Language) - a tag based ASCII language used to create web pages.

JavaScript - a client-side script language that can be embedded into HTML pages to create interactive elements.

Link baiting - a technique used to create links by creating content that appeals to social networks and/or bloggers.

Link juice - a term generally used to express the amount of page rank given to a page from an external link. However, link juice may also be measured by the amount of visitors a link produces.

MFA - Abbreviation for Made for Ads. It is most commonly associated with Made for AdSense, but sometimes used as Made for Affiliates.

PHP (Hypertext Preprocessor) - a web programming server-side language that allows developers to create dynamic content that interacts with databases.

PR - page rank. Page Rank is the popularity of a page as seen by Google. PR may also be used to describe which rank a page holds. ie; I have a PR of 3 (meanings I am ranked third for my specific keyword).

RSS - stands for Really Simple Syndication. RSS is a type of XML which allows Internet browsers and other feed readers to display information from the file.

SE - stands for Search Engine. A search engine is a tool used to find information throughout the world wide web.

SEM (Search Engine Marketing) - seen as a way to improve results from search engines. SEM may be done by search engine optimization or paid advertising.

SEO - an abbreviation for Search Engine Optimization. SEO is a way to increase rankings within search engine results.

SERPs (Search Engine Results Pages) - the results of a search engine after a query.

Trust Rank - the trust a search engine has in a website.

WWW - an abbreviation for World Wide Web.

The World Wide Web - a network of servers linked by a common protocol through the Internet identified through Uniform Resource Identifiers (URI).

XML (Extensible Markup Language) - a flexible language originally designed for large-scale electronic publishing. XML now plays an increasing role to exchange a wide variety of data over the web using structure by easily being extended to meet user needs.